Digital Marketing Foundations: Understanding the Core Concepts

• Introduction to Marketing

• The Modern Marketing Landscape

• Customer-Centric Strategies

• The Digital Marketing Team

• Understanding the Sales Process

• Social Media Opportunities & Challenges

• B2B vs. B2C Marketing

• Mapping the Customer Journey

Comprehensive Digital Marketing Analysis

• Introduction to SWOT Analysis

• Competitor Analysis Tools

• Tech Stack Insights

• Advertising Strategy Analysis

• Understanding the Competitive Landscape

Building a Strong Brand: Identity, Values, and Voice

• Brand Assets and Guidelines

• Mission and Vision Statements

• Understanding Values

• Measuring Brand Success

• Brand Identity & Communication

• Creating a Brand Community

Mastering Content Strategy

• Choosing the Right Platforms

• Long-Term Content Strategy

• Content Plan Audits

• Social Media Management

• Mastering Reels and Video Content

• Viral Video Marketing

• Instagram and SEO Strategies

• Designing and User-Generated Content

• Additional Topics

Influencer Marketing and Conversion Tracking

• Introduction to Influencer Marketing

• Finding and Selecting Influencers

• Understanding Influencer Types

• Building Successful Influencer Relationships

• Measuring Success with Influencer Campaigns

Mastering Meta Ads and Facebook, Instagram Business Tools

• Facebook Essentials

• Meta Business Tools

• Understanding Meta Ads

• Setting Up Meta Pixel and Tracking

• Targeting and Audience Tools

• Meta Ads Bidding and Charges

• Budgeting and Optimization

• Meta Ads Policy and Compliance

• Proposals and Client Services

Expanding Reach with LinkedIn, TikTok, and Snapchat Ads

• LinkedIn for Business

• TikTok Ads Manager

• Snapchat Ads for Growth

Google Marketing Tools and Ads

• Google Ads

• Enhancing Local Presence with Google My Business

• Tracking and Analyzing Performance

• Improving SEO and Site Health

• Exploring Market Trends

• YouTube for Business Growth

The Ultimate SEO Toolkit: Keywords, Backlinks, and Beyond

• Introduction to SEO

• How Search Engines Work

• Optimizing On-Page SEO Elements

• Keyword Strategy

• Backlinks and SEO Authority

• Technical SEO and Website Health

• Managing Duplicate Content

• Understanding Web Sessions

Navigating WordPress and Web Infrastructure

• CMS vs Hard-Coded Websites

• WordPress.org vs WordPress.com

• WordPress Plugins and Themes

• Costs Associated with WordPress

• Domain Name Essentials

• Web Hosting for WordPress

• SSL Certificates and Domain Privacy

• Exploring the WordPress Dashboard