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Welcome to Digital Marketing Course

Master marketing in 60 hours! Learn marketing strategy, branding, content creation, analysis, WordPress, SEO, social media (Facebook & Instagram), Google Ads, and more. Join us to excel in today’s dynamic marketing landscape.

DOWNLOAD COURSE OUTLINE
Online Courses
Download
Recordings
3
Certifications
390$
instead of 800$

Course Modules

Digital Marketing Foundations: Understanding the Core Concepts

  • Introduction to Marketing
  • The Modern Marketing Landscape
  • Customer-Centric Strategies
  • The Digital Marketing Team
  • Understanding the Sales Process
  • Social Media Opportunities & Challenges
  • B2B vs. B2C Marketing
  • Mapping the Customer Journey

Comprehensive Digital Marketing Analysis

  • Introduction to SWOT Analysis
  • Competitor Analysis Tools
  • Tech Stack Insights
  • Advertising Strategy Analysis
  • Understanding the Competitive Landscape

Building a Strong Brand: Identity, Values, and Voice

  • Brand Assets and Guidelines
  • Mission and Vision Statements
  • Understanding Values
  • Measuring Brand Success
  • Brand Identity & Communication
  • Creating a Brand Community

Mastering Content Strategy

  • Choosing the Right Platforms
  • Long-Term Content Strategy
  • Content Plan Audits
  • Social Media Management
  • Mastering Reels and Video Content
  • Viral Video Marketing
  • Instagram and SEO Strategies
  • Designing and User-Generated Content
  • Additional Topics

Influencer Marketing and Conversion Tracking

  • Introduction to Influencer Marketing
  • Finding and Selecting Influencers
  • Understanding Influencer Types
  • Building Successful Influencer Relationships
  • Measuring Success with Influencer Campaigns

Mastering Meta Ads and Facebook, Instagram Business Tools

  • Facebook Essentials
  • Meta Business Tools
  • Understanding Meta Ads
  • Setting Up Meta Pixel and Tracking
  • Targeting and Audience Tools
  • Meta Ads Bidding and Charges
  • Budgeting and Optimization
  • Meta Ads Policy and Compliance
  • Proposals and Client Services

Expanding Reach with LinkedIn, TikTok, and Snapchat Ads

  • LinkedIn for Business
  • TikTok Ads Manager
  • Snapchat Ads for Growth

Google Marketing Tools and Ads

  • Google Ads
  • Enhancing Local Presence with Google My Business
  • Tracking and Analyzing Performance
  • Improving SEO and Site Health
  • Exploring Market Trends
  • YouTube for Business Growth

The Ultimate SEO Toolkit: Keywords, Backlinks, and Beyond

  • Introduction to SEO
  • How Search Engines Work
  • Optimizing On-Page SEO Elements
  • Keyword Strategy
  • Backlinks and SEO Authority
  • Technical SEO and Website Health
  • Managing Duplicate Content
  • Understanding Web Sessions

Navigating WordPress and Web Infrastructure

  • CMS vs Hard-Coded Websites
  • WordPress.org vs WordPress.com
  • WordPress Plugins and Themes
  • Costs Associated with WordPress
  • Domain Name Essentials
  • Web Hosting for WordPress
  • SSL Certificates and Domain Privacy
  • Exploring the WordPress Dashboard
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Take the next step in your career Through Gradezilla

JOIN THE COURSE NOW!

Call: +961 3 961 346
Email: info@gradezilla.org

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