Success story
From posting at random to real campaigns
Mohamad Salameh — Psychology student running his mother’s business page by guesswork → building real campaigns, branding his own products and turning the family business into his portfolio.
Before Gradezilla
Mohamad was studying psychology and physical education while helping with his mother’s publishing business — running its Instagram page on instinct, posting whatever felt right and hoping something would work.
Why digital marketing
He wanted the family business to grow properly — and he wanted skills that were his own. So he didn’t take the smallest option: he went all in on the full package, the complete digital marketing course together with the Canva and Shopify tracks.
The format that fit
The recorded format turned out to be exactly right for him. He could study around his own schedule and replay any lesson until it stuck — no missed classes, no pressure, just steady progress.
The moment it clicked
Two moments changed everything. The first was finishing his first Canva project and realizing it genuinely looked professional. The second was the campaigns module — once objectives, targeting and budgets came together, marketing stopped being guesswork and became a system he could run.
Where he is today
Today Mohamad runs his mother’s Arabic-teaching and publishing business page and has launched its first professional ad campaign. On the side he built a small candle brand that reached its first ~50 followers within days of launch, and an AI reel with his mother’s voice-over started pulling in new followers within an hour. He works with AI prompts, buyer personas and brand analysis daily — and a growing agency has already asked him to design a logo for them.
“Don’t go in randomly — have a target. A lot of these agencies really don’t deliver.”
His certificates
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