Meta’s “Choose an Audience for Each Ad Creative”: How Per-Creative Age and Gender Targeting Works
Meta now lets you set an age range and gender for each image or video in one ad set. Here's how it works, its rules and limits, and how to test it.
LinkedIn QR Code: How to Find, Share and Scan It (Plus the New Digital Business Card)
Where to find your LinkedIn QR code, how to share, save and scan it, the desktop alternative, and what LinkedIn's new digital business card adds.
Meta Ads Super Burst and First Impression Ads: What Marketers Need to Know
Meta Ads Super Burst lets brands book 3–24 hour reach windows on Facebook and Instagram. Here is how it works, what First Impression Ads are, and who they suit.
Meta Product Browsing Turns On for Existing Ads on 28 October: What It Is and How to Opt Out
Meta says product browsing will be added to existing Facebook and Instagram ads from 28 October 2026. Here is what it does, what Meta’s 3% claim means, and how to opt out or test it.
How to Boost an Instagram Post in 2026 (Plus the New Live Boost)
How to boost an Instagram post step by step: requirements, goals, audience, budget, why boosts fail, and the new option to boost Instagram Live videos.
How to Reset Your Facebook Algorithm: Meta’s New ‘Your Algorithm’ Controls (2026)
There's no one-tap reset, but Facebook's new Your algorithm lets you retrain Feed and Reels in plain language. Here's how it works and what it means for brands.
Instagram Carousel Editor in Edits: How to Make Carousels in the Edits App (2026)
Instagram's Edits app now has a carousel editor on iOS. How to make an Instagram carousel in Edits, what the tools do, the 20-slide limit and photo sizes, and how brands should use it.
TikTok Ads Updates (October 2026): Buy Direct, Agentic Leads, Smart+ Search Ads and the TikTok Ad Network
TikTok's October 2026 ads updates explained: Buy Direct, Shopping Assistant, Agentic Leads, Smart+ search ads, GMV Max, the MCP and the TikTok Ad Network. What's available, what's only announced and what to do now.
Meta One Plans Explained: What Creators & Businesses Need to Know
Meta One plans are Meta’s new subscription options that add professional tools, expanded AI access, and additional features across Instagram, Facebook, WhatsApp, and Meta AI. For creators and businesses, the four professional tiers are Essential, Advanced, Expert, and Max, with prices starting...
When to Post on Instagram: What 16 Million Posts Say About Timing in 2026
The short answer: Post on Instagram midweek, between 12 p.m. and 2 p.m. or 6 p.m. and 8 p.m. in your audience’s local time zone. Five major 2026 studies covering more than 16 million posts agree that Tuesday, Wednesday, and Thursday earn...