Meta Advantage+ Creative and the 30 October AI Terms: What Advertisers Must Check Now
From 30 October 2026, Meta's updated terms reportedly make advertisers responsible for changes its AI makes to their ads. Here's what changed and how to check your Meta Advantage+ creative enhancements.
Meta’s “Choose an Audience for Each Ad Creative”: How Per-Creative Age and Gender Targeting Works
Meta now lets you set an age range and gender for each image or video in one ad set. Here's how it works, its rules and limits, and how to test it.
Meta Ads Super Burst and First Impression Ads: What Marketers Need to Know
Meta Ads Super Burst lets brands book 3–24 hour reach windows on Facebook and Instagram. Here is how it works, what First Impression Ads are, and who they suit.
Meta Product Browsing Turns On for Existing Ads on 28 October: What It Is and How to Opt Out
Meta says product browsing will be added to existing Facebook and Instagram ads from 28 October 2026. Here is what it does, what Meta’s 3% claim means, and how to opt out or test it.
How to Boost an Instagram Post in 2026 (Plus the New Live Boost)
How to boost an Instagram post step by step: requirements, goals, audience, budget, why boosts fail, and the new option to boost Instagram Live videos.
WhatsApp Business API Pricing (October 2026): Service Messages Are No Longer Free — What It Costs Now
Since 1 October 2026, Meta charges for WhatsApp service messages and in-window utility templates. Here is what is still free, reported rates for Saudi Arabia, the UAE and the rest of the Middle East (including Lebanon), Meta Business Agent pricing and 7...
Meta AI Business Assistant: The Ad-Agent Features Meta Is Testing and What to Do Now (October 2026)
Meta is testing agent features that let its AI business assistant create campaigns, generate creative and change targeting and budgets in Ads Manager. Here's what's live, what's in testing and what to do now.
Meta One Plans Explained: What Creators & Businesses Need to Know
Meta One plans are Meta’s new subscription options that add professional tools, expanded AI access, and additional features across Instagram, Facebook, WhatsApp, and Meta AI. For creators and businesses, the four professional tiers are Essential, Advanced, Expert, and Max, with prices starting...
Meta Business Agent Explained: What It Means for Customer Support
Meta Business Agent is Meta’s AI-powered assistant designed to help businesses automate customer support, answer common questions, and manage conversations across Facebook, Instagram, and WhatsApp. Unlike traditional customer support, it provides instant, scalable, and personalized responses while allowing human agents to step...
Meta vs Google Digital Ad Revenue: Why Meta Is Projected to Surpass Google for the First Time
Meta is projected to surpass Google in digital advertising revenue growth for the first time, signaling a major shift in the online advertising landscape. The change is being driven by Meta’s AI-powered ad targeting, strong social commerce ecosystem, and growing engagement across...