How to Boost an Instagram Post in 2026 (Plus the New Live Boost)
How to boost an Instagram post step by step: requirements, goals, audience, budget, why boosts fail, and the new option to boost Instagram Live videos.
WhatsApp Business API Pricing (October 2026): Service Messages Are No Longer Free — What It Costs Now
Since 1 October 2026, Meta charges for WhatsApp service messages and in-window utility templates. Here is what is still free, reported rates for Saudi Arabia, the UAE and the rest of the Middle East (including Lebanon), Meta Business Agent pricing and 7...
Meta AI Business Assistant: The Ad-Agent Features Meta Is Testing and What to Do Now (October 2026)
Meta is testing agent features that let its AI business assistant create campaigns, generate creative and change targeting and budgets in Ads Manager. Here's what's live, what's in testing and what to do now.
Meta One Plans Explained: What Creators & Businesses Need to Know
Meta One plans are Meta’s new subscription options that add professional tools, expanded AI access, and additional features across Instagram, Facebook, WhatsApp, and Meta AI. For creators and businesses, the four professional tiers are Essential, Advanced, Expert, and Max, with prices starting...
Meta Business Agent Explained: What It Means for Customer Support
Meta Business Agent is Meta’s AI-powered assistant designed to help businesses automate customer support, answer common questions, and manage conversations across Facebook, Instagram, and WhatsApp. Unlike traditional customer support, it provides instant, scalable, and personalized responses while allowing human agents to step...
Meta vs Google Digital Ad Revenue: Why Meta Is Projected to Surpass Google for the First Time
Meta is projected to surpass Google in digital advertising revenue growth for the first time, signaling a major shift in the online advertising landscape. The change is being driven by Meta’s AI-powered ad targeting, strong social commerce ecosystem, and growing engagement across...
Meta Ads vs TikTok Ads: Which Platform Is More Profitable for Your Business?
Meta Ads (Facebook & Instagram) excel at intent-based targeting, advanced retargeting, and consistent conversions across most industries. TikTok Ads dominate attention, virality, and low-cost reach, especially for younger audiences and creative-driven campaigns. The most profitable platform depends on your product type, audience...
Meta Ad Set vs Ad: The Clear Difference (Beginner-Friendly Guide)
A Meta Ad Set controls who sees your ads, when they run, and how much you spend. A Meta Ad is the actual creative—the image, video, and text your audience sees. If your results are poor, the issue is often targeting (Ad...