ChatGPT Ads Target CPA and Target CPC: What Changed on 9 November
From 9 November 2026, new ChatGPT Ads campaigns use Target CPA and Target CPC instead of Max Bid and Max CPC. What changed, key dates and how to set your first target.
Google Ads Language Targeting Is Being Removed: What Changes for Search Campaigns
Google Ads is removing the campaign language setting from Search campaigns. Here is how ads now match by language, which campaigns are affected, and what Arabic-English advertisers should check.
Meta’s New Commercial Terms: What Businesses Need to Know (November 2026)
Meta's new commercial terms are on hold after publisher pushback, a Norwegian court order and a UK CMA investigation. What the draft terms say and what advertisers should do now.
Meta Ads Creative Breakdown: How to See Which Image, Video or Text Wins (2026)
Meta Ads Manager's new creative breakdown shows how each image, video and text variation in an ad performs. Here's where to find it, its limits, and how to use it.
Meta Ads Learning Phase: The 50-Conversion Rule Explained (2026)
Meta's ads learning phase explained: the 50-conversion rule, what Learning Limited means, which edits reset it, and Meta's budget formula for ad sets.
Gemini for Small Business: Google’s New Business Hub and Connected Apps Explained (2026)
Google's new Gemini business hub explained: brand styles, financial insights, connected apps like Google Business Profile and Google Ads, and what works in Lebanon and the Gulf.
LinkedIn QR Code: How to Find, Share and Scan It (Plus the New Digital Business Card)
Where to find your LinkedIn QR code, how to share, save and scan it, the desktop alternative, and what LinkedIn's new digital business card adds.
Google Ads Channel Prioritization: How High/Low Priority and Budget Allocation Work
Google Ads now lets advertisers rank channels as High or Low priority and cap Low-priority channels at a share of the daily budget. Here's how it works, where the limits are, and what changes for Display Expansion in February 2027.
How to Track ChatGPT Traffic in GA4 After the October UTM Bug
ChatGPT links briefly lost their UTM tag in October 2026, so visits showed up as Direct. Here is how to track ChatGPT traffic in GA4 with the AI Assistant channel, a custom channel group and a Direct-traffic check.
WhatsApp Guest Calling: How to Invite Anyone to a Call Without an Account
WhatsApp guest calling lets people without a WhatsApp account join your calls from a computer browser. Here is how it works, what guests can and can't do, and how businesses can use it.